Your Daily Engrish Report

So I drove my mother to the Korean store last night and for the first time I wasn’t bored out of my skull. I decided to go around documenting all the best examples of engrish that I could find.

It wasn’t hard.

This is an abridged list of the best ones… aside from these gems, the makeup/skincare counter is chock full of crazy phrases… It’s like you get a haiku with every purchase!

There is also some strange fascination with nano-technology in korea or something… not the reality of nano-tech… just the exploitation of the buzz… I’ve never seen so many products claim to have “nano particles” in it… or that they are natural plant-based products made by nano technology…. ????? I guess there’s no truth in marketing, even overseas…. ESPECIALLY overseas.

for example… ENPRANI makes an “innermost hydro softener” that boasts an “Inner sphere Nano 60 Triple Hydration System”… dermatologist tested of course…

Ah the joy… I will never be bored in that store again.

Tags: engrish, mom, sacramento