So Emily and i went on an overnight camping trip yesterday on friday night, and since we felt like packing light, we grabbed a few simple cans of stew to eat cold if we got hungry before it was time to leave in the morning.

Didn’t notice the “recipe” on the back until this morning as i was putting away our uneaten stew.

“Ultimate Roast Beef Sandwich”

Heat stew as package directs. Slice each roll horizontally in half. Spoon stew over  bottom halves of each roll. Place roll tops over stew. Slice sandwich, if desired, and serve.

Classy.

So i go to their website to see if i can find more gems like this and i learn a lot about Dinty Moore’s key demographic…

Remember to take DINTY MOORE® Stew on your next hunting trip.

LOVE the antlers.

There’s even a contest to win an ultimate hunting trip. See for yourself: http://www.dintymoore.com

So like… are hunters the only people who eat this brand? Or are they the only customers that Dinty Moore cares about?

funny either way.